Love these sheets. They are real cotton... they feel smooth, crisp and cool. I've washed them 3x and they are starting to feel even softer. No pilling or shrinking. The fitted sheet stays on my mattress, even with my dogs jumping around. These sheets are like the ones from back in the day. They are not flimsy or thin. They feel strong and the stitching is perfect. I believe they will last a long time. They do wrinkle, but that only means they are real cotton. They are a dream to sleep on... they kept me cool on a hot night. I've been searching, and now I finally found the shade of pink I love. It's a pale pastel pink. The kind of pink that goes with everything. It's not bubble gum pink, or bright. The picture is very true to the color. These sheets go fabulous with my duvet covers that are dark gray, light gray and linen. These sheets are a great buy. I'm thinking of getting another set before they sell out.This sheet set including the standard pillowcase is very soft. I am ver pleased with this purchase. Alo they are Okeo certified meaning there are no chemicals used in the manufacturing of these sheets. That is important to me as my granddaughter will be sleeping on them.These sheets are thick, crisp, and cool to the touch.The blush color is closest to Martha Stewart Living's ballet slipper pink, for reference, and it has held true through several washes on my washer's heavy cycle (with hot water). So a little warmer/peachier than the color shown, but still a very pretty pink.The pockets are generously sized, and fit nicely over my deep mattress. These sheets do wrinkle, as cotton sheets do, but are easily smoothed when warm from the dryer. I suppose you could press them if that was a concern.If you're looking for silky, slippery sheets, these are not for you. If wrinkles bother you, you should probably skip them. But if you like your sheets thick and crisp, and aren't bothered by creases, then this is your set- and the price for 100% cotton is excellent as well.These are old-fashioned, crisp cotton sheets like my grandmother had. Yes, they wrinkle and, like other reviewers have said, taking them out of the dryer straightaway helps with that. I have had these for several months now and am about to order another set. I love good sheets but I have a very thick mattress and I got tired of having to tug and tug to get my sheets on the bed. I also love a sheet with a ruffle and I don’t like synthetic fabrics and so these fit the bill. Early on I washed them with white vinegar and baking soda and hot water and that seems to have softened them quite a lot. I expect these sheets to last years as they are nice and thick.I am absolutely OBSESSED with these sheets. I was on the HUNT for white sheets with a ruffle and they are much harder to find than I thought! I was worried about ordering them because they only had them on the US Amazon not the Canadian, so it wouldn’t have been cheap to return. I took the risk and ordered 2 sets and I couldn’t be happier that I did.I love these sheets! First off, they are cotton, so yes, they wrinkle. It's a given... it's what cotton does. That being said, they are just like the old fashioned, crisp percale cotton sheets. Thicker than the typical sheet and perfect for summer nights, as the cotton breathes, unlike polyester microfiber. They wash up nicely (cold water) with minimal shrinkage (dried on extra low setting). As some reviewers have said... Yes, they almost sound like plastic when wet and yes, they came out wrinkled when dried; But quite honestly, if it bothers you, a quick iron solves the problem.... and if you don't have time for that and wrinkles are an issue, I would keep looking. On the other hand, if you want a crisp sheet with a little shabby chic flare, then these are perfect!Really cute in bed.These sheets are a beautiful gentle pink color. The cotton is a great balance of soft and luxurious and structured and crisp. These sheets give me the feeling of staying in the guest room of a farmhouse hours outside of town. The ruffle detail is feminine and the cotton keeps me nice and cool even on hot summer nights. Give these a try!